Practical Relevance Examples in Tourism
Approved examples
Showing 3 example(s).
Becken, S., & Simmons, D. G. (2008). Using the concept of yield to assess the sustainability of different tourist markets. Tourism Management, 29(4), 722-731. https://doi.org/10.1016/j.tourman.2007.08.003
Where: New Zealand
What was studied: Tourism yield and sustainability
What changed in practice: Destination agencies used yield-focused indicators to rebalance marketing and planning priorities.
Context: Policy
Gössling, S., Scott, D., & Hall, C. M. (2018). Global trends in length of stay: Implications for destination management and climate change. Journal of Sustainable Tourism, 26(12), 2087-2101. https://doi.org/10.1080/09669582.2018.1529771
Where: Europe
What was studied: Length of stay and emissions
What changed in practice: DMOs adjusted campaign messaging to prioritize longer stays and reduce travel-related emissions intensity.
Context: Industry
Sigala, M. (2020). Social media and customer engagement in tourism education. Journal of Hospitality, Leisure, Sport & Tourism Education, 26, 100200. https://doi.org/10.1016/j.jhlste.2019.100200
Where: Australia
What was studied: Digital engagement in teaching tourism
What changed in practice: Course design incorporated social-media-based experiential assignments in undergraduate tourism programs.
Context: Education