Practical relevance references

Hoyer, W. D., Wan, E. W., & Wilcox, K. (2024). Practical relevance in consumer research. Journal of Consumer Research, 51(2), 428-438. https://doi.org/10.1093/jcr/ucae023

Contribution: Provides a framework for enhancing the practical relevance and societal impact of consumer research.

Souza-Neto, V., Moyle, B., & Smith, A. (n.d.). Advancing Practical Relevance Beyond Translational Engagement. Journal. Article Number, Page. https://doi.org/

Contribution: Conceptual foundation of this platform and its approach to practical relevance in tourism research.

Wan, L. C., Dolnicar, S., Hsu, C. H., Li, X. R., & Yeung, H. W. C. (2026). Bridging research and real-world impact in tourism research. Annals of Tourism Research, 118, 104142. https://doi.org/10.1016/j.annals.2026.104142

Contribution: Discusses how tourism scholarship can bridge academic knowledge and real-world impact.

Chaplin, L. N. (2026) Four ways I ensured my research brought about real-world change. Nature Career. https://doi.org/10.1038/d41586-025-03490-x

Contribution: Discusses how tourism scholarship can bridge academic knowledge and real-world impact.

Setkute, J., & Dibb, S. (2025). From theory to practice: Practical implications as a translational bridge between research relevance and impact. Industrial Marketing Management, 125, 131-149. https://doi.org/10.1016/j.indmarman.2024.12.017

Contribution: Discusses how practical relevance links academic research with societal and managerial impact.

Bird, J. M., & Aguinis, H. (2025). A SPARC for bridging the research-policy gap. Business Horizons. https://doi.org/10.1016/j.bushor.2025.04.002

Contribution: Introduces the SPARC framework, offering actionable guidance for designing research and deriving policy implications to bridge the research–policy gap.

Giesler, M. (2024). Midrange, Differential, Meaningful, and Multidisciplinary: Reflections on JCR’s Epistemic Culture. Journal of Consumer Research, 51(1), 204-209. https://doi.org/10.1093/jcr/ucae016

Contribution: Reflects on the epistemic culture of consumer research and how scholarship generates meaningful knowledge.

Jedidi, K., Schmitt, B. H., Ben Sliman, M., & Li, Y. (2021). R2M index 1.0: assessing the practical relevance of academic marketing articles. Journal of Marketing, 85(5), 22-41. https://doi.org/10.1177/00222429211028145

Contribution: Introduces a metric to evaluate the real-world relevance of academic marketing research.

Nenonen, S., Brodie, R. J., Storbacka, K., & Peters, L. D. (2017). Theorizing with managers: how to achieve both academic rigor and practical relevance?. European Journal of Marketing, 51(7-8), 1130-1152. https://doi.org/10.1108/EJM-03-2017-0171

Contribution: Shows how collaboration with practitioners can generate research that is both rigorous and relevant.

Kumar, V. (2017). Integrating theory and practice in marketing. Journal of Marketing, 81(2), 1-7. https://doi.org/10.1509/jm.80.2.1

Contribution: Advocates closer integration between marketing theory and managerial practice.

Kieser, A., Nicolai, A., & Seidl, D. (2015). The practical relevance of management research: Turning the debate on relevance into a rigorous scientific research program. Academy of Management Annals, 9(1), 143–233. https://doi.org/10.5465/19416520.2015.1011853

Contribution: Reviews the long-standing debate on practical relevance and proposes a research agenda.

Roberts, J. H., Kayande, U., & Stremersch, S. (2014). From academic research to marketing practice: Exploring the marketing science value chain. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2013.07.006

Contribution: Examines how marketing research translates into managerial decision-making.

Bartunek, J. M., & Rynes, S. L. (2014). Academics and practitioners are alike and unlike: The paradoxes of academic-practitioner relationships. Journal of Management, 40(5), 1181-1201. https://doi.org/10.1177/0149206314529160

Contribution: Explains tensions and opportunities in producing relevant management knowledge.

Nicolai, A., & Seidl, D. (2010). That’s relevant! Different forms of practical relevance in management science. Organization Studies, 31(9-10), 1257-1285. https://doi.org/10.1177/0170840610374401

Contribution: Conceptualizes different forms of practical relevance in management research.

Baldridge, J. V., Floyd, S. W., & Markóczy, L. (2004). Are managers from Mars and academicians from Venus? Toward an understanding of the relationship between academic quality and practical relevance. Strategic Management Journal, 25(11), 1063–1074. https://doi.org/10.1002/smj.406

Contribution: Explores the tension between academic rigor and managerial relevance in research.